数字媒体专业课题：抖音、FB等社交平台的传播策略与媒体舆论研究

来源：研课留学网日期：2023-12-18 16:57:55 [ 专业课程 ]

导读：Course Arrangement 课程安排招生状态：招生中课程时间：2024-01-27 ~ 2024-07-07 课程形式：Neoschool平台直播课时安排：5周科研策略与论文写作课程+10周专业知识拓展课程&2周考核+6周线上科研...

　　Course Arrangement

　　课程安排

　　招生状态：招生中

　　课程时间：2024-01-27 ~ 2024-07-07

　　课程形式：Neoschool平台直播

　　课时安排：5周科研策略与论文写作课程+10周专业知识拓展课程&2周考核+6周线上科研研讨组会，课程时长共91课时，为期23周

数字媒体专业课题：抖音、FB等社交平台的传播策略与媒体舆论研究

　　Course Description

　　课程描述

　　课程背景

　　数字媒体的迅速崛起已经深刻改变了人们获取信息和社交互动的方式。社交媒体平台如抖音(TikTok)和Facebook等已经成为全球范围内广泛使用的传播工具，塑造了社会文化、影响了舆论态势。这些平台的传播策略和媒体舆论的研究变得至关重要，以更好地理解数字时代信息传播的动态和规律。

　　抖音等短视频平台的传播策略，包括内容创作、算法推荐、用户互动等方面，对于塑造信息的流动、扩散和受众接触至关重要。与此同时，数字媒体平台上涌现出各种观点和声音，引发了复杂的媒体舆论现象。了解这些舆论的形成、演变和影响，有助于揭示社交媒体在公众舆论形成过程中的作用。通过对抖音、Facebook等社交平台传播策略与媒体舆论的深入研究，我们可以更好地把握数字媒体时代信息传播的脉络，为未来的媒体策略和舆论引导提供有力支持。

　　课程目标

　　数字和社交媒体引导着我们接收什么信息，以及我们如何获取、处理和分享这些信息。当今的媒体生态系统不仅塑造了我们的社区，还塑造了我们的身份。通过讲座、讨论和阅读，我们将鼓励学生广泛思考社交和移动通信技术如何改变我们的世界。学生将了解数字和社交媒体的演变，思考参与式媒体对个人和社会的影响。学生将发现数字和社交媒体的商业模式是如何建立在媒体使用个人数据的基础上的。学生将评估图像成为社交媒体主要传播方式的影响。学生将考虑与视角、偏见、隐私和身份有关的问题，并调查讲故事中的道德需求。学生将思考为什么媒体是公民社会的重要机构。

　　Course background

　　The rapid rise of digital media has profoundly transformed the way people access information and engage in social interactions. Social media platforms such as TikTok and Facebook have become widely used tools for global communication, shaping social culture and influencing public opinion. The study of the dissemination strategies and media discourse on these platforms has become crucial to better understand the dynamics and patterns of information dissemination in the digital age.

　　The dissemination strategies of Short video platforms like TikTok，including content creation, algorithmic recommendations, and user interactions, play a critical role in shaping the flow, diffusion, and audience exposure of information. Simultaneously, a variety of viewpoints and voices emerge on digital media platforms, leading to complex media discourse phenomena. Understanding the formation, evolution, and impact of these discourses helps unveil the role of social media in the process of public opinion formation. Through an in-depth study of the dissemination strategies and media discourse on platforms like TikTok and Facebook, we can gain a better grasp of the contours of information dissemination in the digital media era, providing robust support for future media strategies and opinion guidance.

　　Course objective

　　Digital and social media direct what information we receive as well as how we access, process and share that information. Today’s media ecosystem not only shapes our communities, it shapes our very identity. Through lectures, discussions and readings, students will be encouraged to think broadly about how social and mobile communication technologies are changing our world. Students will learn about the evolution of digital and social media and consider the impact of participatory media on individuals and society. Students will discover how the business models of digital and social media are based on media’s use of their own personal data. Students will assess the implications of images having become the dominant means of communication on social media. Students will consider concerns relating to perspective, bias, privacy and identity, and investigate the need for ethics in storytelling. Students will consider why media are essential institutions in civil society.

　　Suitable For

　　适合人群

　　对新闻传媒、国际事务、市场营销和社交网络感兴趣，以及未来希望在主流视频平台、电视台、新媒体、舞台设计、政府部门、大型企业等领域从业的学生在的学生

　　Professor Introduction

　　导师介绍